Outline a promotional strategy for Blue Mountain Spring Water based on the following information: Effectively communicating with consumers and...

Outline a promotional strategy for Blue Mountain Spring Water based on the following information: Effectively communicating with consumers and retailers is essential for Blue Mountain. Information about the company, our products and spring water in general, is provided via the Internet, direct mailings and personal contact. Blue Mountain strives to promote the value and benefits of its high-quality spring water products. Our slogan “Blue Mountain is Nature’s Fountain!” has received high recognition ratings by consumers and retailers.