owners must learn

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One of the most discouraging factors that franchise owners must learn to cope with is the lack of independence, freedom, and overall creativity that comes with owning a restaurant franchise. Upon signing the contract, owners must promise to uphold their end of the bargain by continuing to follow all operating procedures and methods of the brand. Although franchise owners own their restaurants, they do not own the brand, which is under a license that they are essentially leasing for a specified length of time (WebstaurantStore, 2017).

http://www.webstaurantstore.com/article/73/restaurant-franchise-advantages-and-disadvantages.html