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P&G Japan: The SK-II globalization project
The written report (no less than 5 pages, plus bibliography, supporting materials) is due on the week of your case presentation. You should cite at least 2 sources in your paper
Case study is to be no less than 5 pages and should follow APA guidelines. A title page and references page are required, but an abstract is not. A good way to organize the analysis is shown below:
Introduction
Brief summary of the issue(s) indicated in the case
Main body (Use appropriate headings)
Analysis of the issues identified in the case questions (provided separately)
Evaluation of courses of action taken in the case
Conclusion
Conclusion
Lessons Learned
Notice that you are expected to: (a) state the major issues being discussed, and, (b) make an evaluation of the situation to include your in-depth evaluation of what happened
