Page 121 test of being focused, being divergent, and having a compelling tagline that speaks to buyers. Having done this, companies are ready to...

Identify the three tiers of your noncustomers, buyer utility map and experience cycle; uncover blocks to buyer utility to design the correct sequence. Be sure to utilize the additional readings to help with this (Sequence of BOS). Include buyer utility map (p. 121). This should be no fewer than 3 pages."