Paper

Write a 350- to 700-word paper (no longer) in which you complete the following:

• Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) --honesty, responsibility, caring, respect, fairness, and citizenship.
• Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Use at least two research sources for this paper.

Format your paper consistent with APA guidelines.

Company: Accenture