Part 1 Select an everyday product (personal fitness training, CDs, dog food, cell phones, or shoes, for example).

Part 1

Select an everyday product (personal fitness training, CDs, dog food, cell phones, or shoes, for example). Show how different versions of your product are aimed toward different market segments. Explain how the marketing mix differs for each segment.

Part 2

Use the five-step model of rational decision making to describe the process of selecting a college. Does this model reflect the way that you made a decision about attending college? Why or why not?