Part 1 You will utilize the CSU Online Library to find a current article (no older than three years) related to search engine optimization (SEO) and how it is being leveraged in an entrepreneurial con

Part 1

You will utilize the CSU Online Library to find a current article (no older than three years) related to search engine optimization (SEO) and how it is being leveraged in an entrepreneurial context. Summarize the article and explain its relevance to entrepreneurial marketing.

The summary should be a minimum of two pages. The article will be chosen from the CSU Library. Include an APA reference and link to the article.

Part 2 

Assignment Content

From the perspective of a consumer, describe your own experiences with digital advertising. Which types have most effectively influenced your purchase behavior? Provide specific examples for search engine advertising, display advertising, remarketing advertising, content marketing, influencer advertising, and e-mail advertising. What do you consider the importance of providing transparency when using digital advertising? What are the best ways to promote credibility, authenticity and truthfulness? How does this targeting create competitive advantages for the company selling the product?

Your journal entry must be at least 200 words. No references or citations are necessary.