Part-A- APA format 12 Times new Roman - 400 words minimum 1. Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers

Part-A- APA format 12 Times new Roman - 400 words minimum

1.

Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they’re beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?

2.

Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?

Part- B

Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario . Refer to the book marketing management by dawn iacobucci 5th edition cengage

Bullet points should not to be used.The paper should be at least 2.5-3 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.