pd member, Branding issues are of extreme importance to manufacturers, traditional retailers, and customers.

pd member, Branding issues are of extreme importance to manufacturers, traditional retailers, and customers. The growth of the Internet has increased the importance of a strong produce brand name, especially due to trust and security issues. The brand name is used to differentiate products in both traditional and online retail situations. Apple, www.apple.comWhat is it about the company’s Web site that is helping it build brand equity?

As we mentioned in our previous comments it was the communication of the offering that theproducts of the company makes and the related aspiration attribute that it creates among theusers of the...