Perceptual Map for [Product] Positioning for [product] [Name] Positioning Presentation MKT/421 WKe Faculty: [Name] 05/03/17 Name 1 Perceptual Map for...

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Each competitor must be on a separate slide. You may use the provided template.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 15-slide Microsoft® PowerPoint® presentation with notes including the following:

• Develop a Summary slide.
• Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.

Format your assignment consistent with APA guidelines