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Persuasion in advertising (discussion)
It is a social pscycology class, and the topic of this assignment is Persuasion in advertising (discussion)
I have to submit this assignment to the group to disscuss it, so please follow the instructions!!!!
the text book is:
Myers, David & Twenge, J. M. (2013). Social Psychology (12th edition). NYC, NY: McGraw Hill Education.
Attach the link to one recent advertisement that uses a central route and one that uses the peripheral route. Using figure 7-1 in the text, explain what type of audience each ad appeals to, what kind of processing is required, and precisely how it attempts to persuade
