PG can build buzz or WOM for Tide Pods by advertising the product online on YouTube to all consumers to increase WOM.

P&G can build buzz or WOM for Tide Pods by advertising the product online on YouTube to all consumers to increase WOM. P&G can also continue to advertise the same to their targeting demographic by posting ads on online websites such as babycenter.com, motherhood.com, or other online stores like Walmart or Target where most families would shop seeing that family and children would be most targeted in this area. Free Samples of Tide Pods can also be given out to families and other individuals in actual stores to help get this product out.

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