Pharmasim final report

Final Simulation Report

The Final Report should describe your final results for all Allround brands by category. The written report must not exceed 6 double-spaced pages (12-point type) with one-inch margins.  The report should not merely list the results, but detail what you learned during the simulation by addressing the following by category:

1. Manufacturer’s suggested retail price

2. Volume discounts and promotional allowances

3. Advertising budget

4. Selected advertising agency

5. Relative emphasis on the four types of advertising messages

6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer

   promotions 

   I will provide access to the simulation once handshake is accepted