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Player The Mayo Clinic built its health care brand by providing signals of its service quality and reducing patient uncertainty.
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The Mayo Clinic built its health care brand by providing signals of its service quality and reducing patient uncertainty. For example, the Mayo Clinic allows patients and employees to share their experiences on the company's blog and produces a newsletter about health. Such actions enable Mayo Clinic customers to hear and see the testimonials of medical personnel and patients. The Mayo Clinic's marketing strategy is most likely in response to the consideration of which service characteristic?
A.Service inseparability
B.Service variability
C.Service perishability
D.Service intangibility
E.Service tangibility
