Please answer the following questions and provide references in regards to Adidas and Nike: Have the brands attempted to uncover unmet consumer needs...

Please answer the following questions and provide references in regards to Adidas and Nike:

1. Have the brands attempted to uncover unmet consumer needs and wants?
2. Do you relentlessly focus on maximizing your customers product and service experience?
3. Have the brands strategically implemented integrated push and pull strategies that target intermediaries and end customers, respectively?
4. Have the brands considered all the alternative ways to create brand awareness and link brand association?
5. Have the brands ensured that common meaning is contained throughout their marketing communication program?
6. Have the brands capitalized on the unique capabilities of each communication option?
7. Have the brands been careful to preserve important brand values in their communications over time?