Please assist with the above questions, This case examines Mondavi Winery's struggle to communicate its value proposition to the market following an...

Please assist with the above questions, This case examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. Mondavi had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to continue to build on this tradition. Although the IPO was an initial success, the stock price soon began to fall.

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