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Please help me to reflection about YAHOO company. I want to know the following: what is the strategic leadership that make YAHOO competitive

Please help me to reflection about YAHOO company. I want to know the following:

  1. what is the strategic leadership that make YAHOO competitive advantage?
  2. Who is the CEO during the yahoo failure and what is his/her contribution for the failure of yahoo?
  3. What is the missed-opportunities of yahoo company?
  4. what should the company do in order to maintain competitive advantages?
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