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Please Read attached File and follow these instructions. CASE STUDY 2: PUBLIX VS KROGER Instructions: 1. Read the article, below, then complete the following: a. Brief write-up of Publ
Please Read attached File and follow these instructions.
CASE STUDY 2: PUBLIX VS KROGER
Instructions:
1. Read the article, below, then complete the following:
a. Brief write-up of Publix and Kroger.
b. Do a SWOT Analysis of Publix.
c. Analyze Kroger’s Strengths and Opportunities
d. Would Kroger be successful in its penetration strategies? Why/why not?
e. How can Publix counter Kroger’s efforts, from a Marketing Strategy viewpoint?
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