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Please Read attached File and follow these instructions. CASE STUDY 2: PUBLIX VS KROGER Instructions: 1. Read the article, below, then complete the following: a. Brief write-up of Publ

Please Read attached File and follow these instructions.

CASE STUDY 2: PUBLIX VS KROGER

Instructions:

1. Read the article, below, then complete the following:

                a. Brief write-up of Publix and Kroger.

                b. Do a SWOT Analysis of Publix.

                c. Analyze Kroger’s Strengths and Opportunities

                d. Would Kroger be successful in its penetration strategies? Why/why not?

                e. How can Publix counter Kroger’s efforts, from a Marketing Strategy viewpoint?

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