Please refer to material and directions covered in class as well as the syllabusIntegrated marketing communication (IMC):  For this essay, you are asked to assume the role of an advertising executive

Please refer to material and directions covered in class as well as the syllabus

Integrated marketing communication (IMC):  For this essay, you are asked to assume the role of an advertising executive chartered with responsibility for developing an ad campaign for a new product/service. It is your choice, but must adhere to the following (and not existing products):

1. A major improvement to a product or service
2. Your own idea of a new product/service (think like an entrepreneur)
3. A new market for your product outside the U.S. (not currently in that market), or a product that could enter the U.S.
   1. Can be existing products/services but presented as it is going to be introduced in a new market

Briefly describe your product or service and market potential/assessment-with cited sources (at least 3)

What is the target audience?  What consumer problem/need is it addressing?

                What main communication methods would you use to reach the target audience and why?

Explain the message theme. If you can say just ONE thing, what is it?

REFER and read the IMC Chapter 17 for further info/background on communication methods/channels/media options

Maximum 3 pages, double-spaced, 1-inch margins, 11-12 point font). Due Nov 29 via Cougar Courses (TII) already available through due date

Cover/title page and Table of Contents page required so add two (2) additional pages please. In total, full essay should be no longer than 5 pages.