Please see that both the following are 2 separate questions. Question 1) Review the two articles about bank failures and bank diversification that are found below this. Economic history assures us t

Please see that both the following are 2 separate questions.

Question 1) Review the two articles about bank failures and bank diversification that are found below this. Economic history assures us that the health of the banking industry is directly related to the health of the economy. Moreover, recessions, when combined with banking crisis, will result in longer and deeper recessions versus recessions that do occur with a healthy banking industry. 

Article sources: https://www.frbsf.org/economic-research/publications/economic-letter/2006/may/bank-diversification-economic-diversification/

https://www.richmondfed.org/~/media/richmondfedorg/publications/research/economic_quarterly/2005/winter/pdf/walter.pdf

300 words, citations and references plz no plagiarism.

------------------------------------------------------------------------------

Question 2) Discuss the role of demographics in relationship to integrated marketing communications.

350 words, citations and references plz no plagiarism.

Plz upload both the answers in a separate Microsoft word document, thank you.