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Please see the YouTube video titled "An Introduction to Theodore Levitt's Marketing Myopia" before responding to this question: https://youtu.be/W1lmpGSFV2wTheodore Levitt left a stamp on marketing
Please see the YouTube video titled "An Introduction to Theodore Levitt's Marketing Myopia" before responding to this question:
https://youtu.be/W1lmpGSFV2w
Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on an alternative route the company should have taken.
