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Please watch the following short video and discuss the role of pull strategies (advertising) in consumer goods market.
Please watch the following short video and discuss the role of pull strategies (advertising) in consumer goods market. (There are other resources you can use in Additional Readings page)
Think about the product you will promote in your international business plan. What will your product stand for?
Link : https://www.youtube.com/watch?v=59VOVQWQ6rk
Additional Readings pageHow Unilever Reshapted Marketing for the Digital Age http://www.imediaconnection.com/summits/coverage/35520.asp?imcid=rc (Links
to an external site.)
Links to an external site.
How Unilever is Using Incredibly Simple Strategies to Win in
Emerging Markets http://www.businessinsider.com/how-unilever-is-winning-emerging-markets-2013-1 (Links
to an external site.)
Links to an external site.
More marketing news for Unilever... http://www.marketingweek.co.uk/brands/unilever (Links to an
external site.)
Links to an external site.
The 3 Pillars of Unilever's Marketing Strategy for the Connected
Age http://www.marketingmag.com.au/news/the-3-pillars-of-unilevers-marketing-strategy-for-the-connected-age-46433/#.U0I6Dlets8J (Links
to an external site.)
Links to an external site.
Unilever Strategic Marketing http://www.slideshare.net/guest84d97e/unilever-strategic-marketing-3805258 (Links
to an external site.)
Links to an external site.
International Internet Marketing http://www.geotradeglobalmarketing.com/ (Links to an external
site.)
Links to an external site.
Running head: PULL STRATEGY 1 Pull StrategyStudent NameProfessor Name17 MAY 2017 PULL STRATEGY 2Pull strategyIntroduction In this paper I can choose the adidas product to promote in the...