Please WRITE a 4-PARAGRAPH ESSAY(about 700-850 words DOUBLE-SPACED) that DECONSTRUCTS ONE of the 3 ADVERTISEMENTS below: 1. CURTIN UNIVERSITY AD 2. AXE ANARCHY AD 3. TEXTING & DRIVING PSA YOUR TH

1. CURTIN UNIVERSITY AD

2. AXE ANARCHY AD

3. TEXTING & DRIVING PSA

YOUR THESIS STATEMENT SHOULD ANSWER THIS QUESTION:

Which embedded value, point-of-view, or lifestyle is used to sell the product or communicate the message depicted (shown) to the viewer in this advertisement? Which three techniques are used to promote that message?

PLEASE INCLUDE at least 2 VISUAL COMPOSITION TECHNIQUES (from Advertising Techniques - Part 1) and 1 PERSUASIVE TECHNIQUE (from Advertising Techniques - Part 2) as your SUPPORTING POINTS.

Your Essay should include:

1. An Introduction:

- Giving a general description of the Ad or Public Service Announcement (PSA)

- A thesis statement - one sentence that directly answers the first question and a second sentence that describes three sub-topics (the three techniques used to sell the product or communicate the message).

2. Body Paragraphs:

- At least 3 supporting paragraphsdescribing the techniques used in detail (includespecific detailsabout the ad as well as ananalysisof itseffect on the viewer).

3. Your FIRST DRAFT DOES NOT NEED A CONCLUSION

LOOK ATthe ALKA-SELTZER AD and READ the ESSAY #2 EXAMPLE

Actionsto think about WHAT EMBEDDED VALUE YOU WANT TO FOCUS ON and WHAT TECHNIQUES ARE USED to show it.

Please use the following format for your typed essay:

1. A 12-POINT FONT size

2. ONE-INCH MARGINS (on Top, Bottom, and Sides)

3. Your NAME, the CLASS NAME, and theDATEin the upper right-hand corner (SINGLE-SPACED)

4. A TITLE in the CENTER of the page (Bold, Underlined, or both)

5. INDENT the First Sentence of EACH PARAGRAPH (5 SPACES or TAB)

6. Make sure YOUR 4 PARAGRAPHS (below the Title) are DOUBLE-SPACED

7. Your THESIS STATEMENT should follow the LOGICAL DIVISION OF IDEAS method of ORGANIZATION (p. 90-93 in Longman Academic Writing Series 4: Essays)