Please you read external source related to brand repositioning. Here are some articles you can read to add understanding:...

Please you read external source related to brand repositioning.

Here are some articles you can read to add understanding:

http://www.brandingstrategyinsider.com/brand-repositioning

http://www.segmentationstudyguide.com/understanding-repositioning/repositioning/

After that, please give your opinion about PT. Pos Indonesia (Persero) associated with positioning strategy. Is it necessary to do repositioning with the rapid change of existing market. In addition, the level of competition is getting bigger.