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PLSC 297 in Pennsylvania State University. Need answers for a reading quiz. 1) Identify the political ad that Ace Metrix ranked as the most effective...
PLSC 297 in Pennsylvania State University.
Need answers for a reading quiz.
1) Identify the political ad that Ace Metrix ranked as the most effective ad of the 2012 presidential campaign.
A) The Last Jedi
B) Daisy
C) The Stage
D) Our Town
2) Why is the infamous "Daisy" ad from the 1964 presidential election classified as a "positive" ad?
A) The Daisy ad is not classified as positive. The Daisy ad is classified as a "contrast" ad because both candidates are mentioned in the ad.
B) The Daisy ad is classified as "positive" because the ad never mentions LBJ's opponent.
C) The Daisy ad is classified as "positive" because both candidates are mentioned in the ad.
D) None of the above.
3) Identify the elements of a political ad.
A) Length and Tone.
B) Visual images and color.
C) Approval line.
D) All of the above.
4) The majority of political ads aired on television are __ in length.
A) 30 seconds.
B) 60 seconds.
C) 15 seconds.
D) B and C.
5) The Bipartisan Campaign Reform Act (BCRA) requires that all candidates in federal elections to "stand by your ad," meaning they must identify themselves and say that they approve of the ad. Has this policy deterred candidates from going negative?
A) Yes.
B) No.
C) A and B.
D) None of the above.
