popopop

questions (The answers from ppt)  1 week

(Ch. 11-19)

1.      Product Life Cycles and Changes to the Marketing Mix
2.      Product Adopters (consumer types)
3.      Brand Equity Pyramid (Hierarchy)
4.      Branding
5.      Uniqueness of Services Marketing
6.        Evaluation of Services and RATER
7.        Customer contact or Service audit
8.        Service Marketing Mix
9.      Pricing Equation
10.   Forms of Competition
11.   Break Even Point Calculation
12.   Various approaches to pricing
13.   Mark-up and Margin Calculation
14.   Value-Add Functions of Channels
15.   Supply Chain Management
16.   Breadth-Depth of Retail
17.   Retail Positioning
18.   Promotional Mix (Mass and Customized)
19.   Push and Pull Promotions
20.   Sales Promotions (Consumer and Trade)
21.   Personal Selling and Sales Funnels
22.   Strategic Marketing Process & Goals Setting