porter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring?...

What steps should the exporter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring?

Article :

• Jakada, B. A. (2014). Building global strategic alliances and coalitions for foreign investment opportunities. International Journal of Global Business, 7(1), 77-94.