Positioning and Perceptual Mapping Choose one of the following companies and respective brands bulleted below .

CH 7: Positioning and Perceptual Mapping

Ford: Focus, F-150, Escape, Fiesta  

Note: if you plan use something that is clearly measurable (like price, MPG, or calories, please do the legwork and provide the real data that a consumer would find.)

Business 1 Cola-Cola’s Perceptual MapName of student:Course:Facilitator:Date:Cola-Cola’s Perceptual MapIntroductionCoca-Cola is the world’s leading non-alcoholic beverage manufacturer....