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PostMKT305/ PostMKT305 Unit 1 QUIZ latest (2015)
Question 1
5.55 out of 5.55 points
Within the e-business model, e-mail occurs ________.
Question 2
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Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________.
Question 3
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Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________.
Question 4
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An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.
Question 5
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The internet consists of all of the following except ________.
Question 6
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E-marketing affects traditional marketing in which of the following ways?
Question 7
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As consumers become more demanding the internet is a good way to deliver customer value because ________.
Question 8
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________ are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations.
Question 9
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The Balanced Scorecard is based on three stakeholder perspectives.
Question 10
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________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.
Question 11
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Individuals can be both users and content providers on the internet.
Question 12
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Customer relationship management focuses only on retaining existing individual customers.
Question 13
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As a strategy, content marketing could involve:
Question 14
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All of the following e-marketing technologies exist without the World Wide Web, except ________.
Question 15
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Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?
Question 16
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________ can be learned from dividing net profits by total assets.
Question 17
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As one of the social media performance metrics, action metrics could include all of the following except:
Question 18
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The four performance areas of the balanced scorecard include all of the following except ________.
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