PostMKT305/ PostMKT305 Unit 1 QUIZ latest (2015)

Question 1

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Within the e-business model, e-mail occurs ________.

Question 2

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Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________.

Question 3

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Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________.

Question 4

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An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.

Question 5

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The internet consists of all of the following except ________.

Question 6

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E-marketing affects traditional marketing in which of the following ways?

Question 7

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As consumers become more demanding the internet is a good way to deliver customer value because ________.

Question 8

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________ are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations.

Question 9

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The Balanced Scorecard is based on three stakeholder perspectives.

Question 10

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________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.

Question 11

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Individuals can be both users and content providers on the internet.

Question 12

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Customer relationship management focuses only on retaining existing individual customers.

Question 13

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As a strategy, content marketing could involve:

Question 14

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All of the following e-marketing technologies exist without the World Wide Web, except ________.

Question 15

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Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?

Question 16

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________ can be learned from dividing net profits by total assets.

Question 17

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As one of the social media performance metrics, action metrics could include all of the following except:

Question 18

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The four performance areas of the balanced scorecard include all of the following except ________.

 

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