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Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to...
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following: •Who determines ethical standards for advertising? •In what ways has advertising affected American culture? •What are the key persuasive techniques used in consumer advertising? Identify a few techniques and illustrate with specific examples, explaining how each technique works. •Discuss some of the critical issues that may arise from the following areas: ◦Children and advertising ◦Advertising in schools ◦Health and advertising ◦Political advertising•Find one example of a commercial that strikes you as particularly creative and appealing: ◦What are the elements that are unusual? ◦What is the target group of the commercial? ◦How does the commercial appeal to consumers? ◦Why do you believe this commercial to be effective in brand name recognition? ◦How are ethical standards met (or pushed to their limits)?Illustrate your findings with specific examples. List any references on the last slide.
