Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker's notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy: Use the project from week 3

Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker's notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:  Use the project from week 3 that is attached.

 I ONLY NEED THE SLIDES FOR The ones underlined in bold.

Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker's notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

I ONLY NEED THE SLIDES FOR THE 4 BULLETS  THAT ARE UNDERLINED

WE CHOSE England 

Phyllis-

 Can enough of the people needing the product/service afford it?

What values or patterns of values are relevant to purchase and use of the product/service?

What is the distribution, political, and legal structures for the product/service?

In what ways can we communicate about the product/Service?

Include the following in your presentation:

• Choose a country where you will introduce your product/service after introducing it in the United States.
• Review how you will incorporate at least four of the following international considerations into your decision to enter this country:

Include the following in your presentation:

• Choose a country where you will introduce your product/service after introducing it in the United States.
• Review how you will incorporate at least four of the following international considerations into your decision to enter this country:
• Is the geographic area homogeneous or heterogeneous with respect to culture?
• What needs can this product/service or a version of it fill in this culture?
• Can enough of the people needing the product/service afford it?
• What values or patterns of values are relevant to purchase and use of the product/service?
• What are the distribution, political, and legal structures for the product/service?
• In what ways can we communicate about the product/service?
• What are the ethical implications of marketing this product/service in this country?
• Develop a strategy to initiate and maintain an online community and social network.
• Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.), and discuss how you will interact with consumers with this network site.
• List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. Why did you choose these methods?
• Discuss how mobile search will be a part of your overall marketing strategy. Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners. How will you use these segments and their characteristics in information search and purchase?