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Prepare a two-page brief outlining your decision for the KIND executive team. A brief is an organized summary of the facts of a situation or analysis and the resulting conclusions that is prepared to
Prepare a two-page brief outlining your decision for the KIND executive team. A brief is an organized summary of the facts of a situation or analysis and the resulting conclusions that is prepared to give your reader a quick, overall view of your thinking and recommendations. In your written brief, address the following points: ( other instructions are attached in a file)
- What is your decision regarding how to approach the KINDawesome cards? Why?
- What are the pros and cons of targeting the KINDawesome cards as a corporate social responsibility initiative? As a marketing tool?
- How do you foresee your decision affecting other company departments, especially marketing, public relations, and communications?
- Are there any external factors that informed your decision? If so, what are they?
- What are potential critiques of your decision? How would you respond to these?