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QUESTION

Prepare an EFE and CPM matrix for McDonald's Corporation using Burger King and Wendy's for competitors.

Prepare an EFE and CPM matrix for McDonald's Corporation using Burger King and Wendy’s for competitors. Indicate your conclusions, including any strategic implications for areas you would leverage, or weaknesses you believe need to be addressed.

Competitive Profile MATRIX OF MacDonald’s, Burger King and Wendy’s:CPMCompetitiveProfileMatrixBurgerWeight McDonald'sKingWendy'sCritical SuccessWeightedWeighteFactorsRatingScore...
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