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Present a current critical strategic analysis of ONE Business Unit within General Electric.
Present a current critical strategic analysis of ONE Business Unit within General Electric. (The business unit am thinking of is GE healthcare but any other business unit information can be gotten on is ok with me.)
- A critical evaluation of the resources and value systems of the company.
For Value System,
o Identify the activities that enable the strategic position of the company
o Use the Value Chain model to critically examine key activities and the links
between them
o Look to evaluate relevant external links that create value for the company
o Develop an analysis of the activities rather than just a list of examples of company activity
2. A critical evaluation of the product/portfolio mix within the SBU
For BCG,
o Use the model to identify the portfolio of SBUs or product ranges
o Develop a critical explanation of positions that have been identified
Future Directions
o Use the Product/Matrix model to identify potential areas of future
development
o Critically explore the relevant differences of each section of the model e.g.
Market development and product offer different challenges
