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Prin of Management
Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. This is a new venture for your company, which has until now been focused completely on the adult market. Before committing resources to fully developing a plan for the proposed children's clothing line, you have called for research that will help you better understand your potential customers as well as the competitive environment.
In an essay:
Describe the issues that the research should explore. What would you want to know about potential customers and the competitive environment?
- Explain why this information would be needed before you develop a plan for the proposed line of high-end children's clothing. How would this information be used to make better decisions?
please submit a response minimum 500 words No plagiarism
