Principles of Marketing Questions

1. Discussion Board Question

Review Video Case 5: Suburban Regional Malls located at:http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/SuburbanMalls.m4vThis video describes the problems of suburban regional and superregional shopping centers. While malls were attractive for 50 years, they have fallen out of favor with many shoppers, leaving shopping center developers with significant challenges. What trends have affected malls and what do you see happening in the next ten years? Put yourself in the role of manager of a struggling local suburban regional shopping mall. What would you do to improve performance?

2. Review Video Case 4: Potbelly Sandwich Works Grows Through "Quirky" Marketing located at:http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/Potbelly.m4vPotbelly Sandwich Works, Inc. is a chain sandwich shop competing in the quick serve segment of the restaurant industry, appealing to young, urban professionals. Identify their core strategy elements (four Ps). What are several of the business environmental threats to Pot Belly? How might they overcome these?