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Principles of Marketing Unit II
Review Video Case 2: Bass Pro Shops (Outdoor World) located at:http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/BassProShopsOutdoorWorld.m4vBass Pro Shops is a leading retailer of outdoor gear with retail locations across the United States. What makes a Bass Pro Shop different from other sporting and outdoor goods retail stores? What are their competitors doing differently or the same? What current trends in the socio-cultural environment in the United States will help or hinder Bass Pro Shops?
