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Product Age Gender Education Marital Status Usage Fitness TM195 18 Male 14 Single 3 4 TM195 19 Male 15 Single 2 3 TM195 19 Female 14 Partnered 4 3
The market research team at AdRight is assigned the task to identify the profile of the typical customer for each tread- mill product offered by CardioGood Fitness. The market research team decides to investigate whether there are dif- ferences across the product lines with respect to customer characteristics. The team decides to collect data on indi- viduals who purchased a treadmill at a CardioGood Fit- ness retail store during the prior three months. The data are stored in the Cardiogood Fitness file.
Determine whether there is a difference in the proportions of (1) relationship status by the product purchased or (2) gender by the product purchased.
