Product Development is a major challenge that directly impacts the long-range success of a business.

Product Development is a major challenge that directly impacts the long-range success of a business. Effectively managing the process requires and integrated effort involving all of the functional areas of the firm. What are the challenges that a company will face if its functional areas are not in sync with the PD process? Reflect back to your own experiences and share not only challenges but solutions you may have used or observed.