Prof. Moses only

Suppose you are a newly appointed financial manager of your chosen health care organization. One of your first tasks is to conduct an internal financial analysis of the organization. Conduct a brief financial analysis and review of the chosen company’s financial statements for at least three (3) consecutive years. After conducting the analysis, interpret the data contained within the statements.

The company this needs to be done on is Novo Nordisk

Write a three to four (3-4) page paper in which you:

1. Based on your review of the financial statements, speculate on the likely reaction to the financial statements from various stakeholder groups (employee, investors, shareholders). Suggest two (2) key insights per stakeholder group about the financial health of the company. Provide support for your rationale.
2. Identify the current competitors and industry trends that have had the most significant impact on your chosen organization’s financial performance. Indicate the trend’s positive and/or negative impact on the financial performance of the organization. As the financial manager, suggest two (2) ways that you might minimize the impact of the trend on the organization. 
3. As the CFO, suggest two (2) key strategies that you might use in order to improve the financial performance of the organization. Recommend an approach to implement the suggested strategies. Provide support for your recommendation.
4. Use at least four (4) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.