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Project for the Maybelline products 1. ABC Model - Hierarchy of Effects 2. Methods of decision making:Compensatory vs.

Project for the Maybelline products

1.   ABC Model - Hierarchy of Effects

2. Methods of decision making:Compensatory vs. Non-compensatory, Experiential or Behavioral InfluencePerspective, Extended or Limited Problem Solving, Variety Seeking, Risk-taking,Loyalty, Habitual, Symbolic.

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