Answered You can buy a ready-made answer or pick a professional tutor to order an original one.
Promotion and the Product Life Cycle
the company name is Procter and Gamble : http://us.pg.com/
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market (a specific country).
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
- At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
- How you will measure (what metrics will be used to determine success or failure) the marketing activities.
- Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 3-5 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
- Address three elements of the Product and Promotion List (see below).
- Product and Promotion List:
- Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Direct Marketing
- Public Relations/Strategies
- Positioning
- Product and Promotion List:
The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
- @
- 2021 orders completed
- ANSWER
-
Tutor has posted answer for $75.00. See answer's preview
******************* is * multinational ******** company listed ***** *** 500 ******* ********* having ************* ** ******** ********** Ohio Presently P&G **** is ******* *** ****** ******* ** manufacturing *** **** range ** consumer ******** *** ******* *** ***** ** ******* ******** of *** ******* *** ******* has successfully ********** an ********* number ** *********** and one ** the ******** *********** *** brand ********** *** “connect *** develop” *********** ******* Company is ******* as *** ** *** ******* **** ******* *** the ***** ** ************** ** ***** *** ******** *** ********* ******** *** dissimilar ******** ******** Reports * ******** *****
- @
- ANSWER
-
Tutor has posted answer for $50.00. See answer's preview
******* life ***** ******** ** * **** ******** ** *** hand ** * marketerIt ***** ********* a ****** ************* in ******** ***** profitable ******** *** eliminating *** unprofitable **** *** different ****** to ******* are Introduction *********** ***** Maturity *************** ***** and ******* ******* Introduction Stage here the product ** ********** to *** ************* few sellers *** ****** *** ************* know-howmarketing *** ***** ***** ** launchthe ******* *** the risk of the *** ******* ******* is ***** highIn **** ***** *** ********* *** *** *** price promotiondistribution *** ******* ** the products as ****** higher or ****** ************ ** * *** ********* Growth ***** ** is ******* *** *** ********* ******** ** the ****** ******* *** ********* ** *** *********** to the ********* success will ****** *** ********* **** ************** ***** is ************* by ******** ** *** salesheavy demand *** *** ******* *** ******* ** ********* **** ***** the **** *** ****** the ********** ********** to aggresive pricingincluding ***** **** ** ******* ***** ********* customersemphasize *** ********* ******** ** ***** ** ****** * *********** niche ** *** marketmay ********* *** ************ ******** *** ***** ** new marketsIn ******** Stagethe ******* ** the **** ******** slightlyThe sales **** ** ************* **** ***** ************ ***** ****** **** ***** **** ** *** ************ ******** *** ************* *** ***** **** to ******* or ********* ** * per capita ***** ** *** ****** reaches *** ********** ******** **** *** follow the ********* ********** ** **** ***** ******** weaker ******** and concentrate more ** ********** **************** advertising and **** **************** **** and **** ** ******** and ***************** and Mission ********** ******* ** **** ******* ******** ******** **** ****** *** ****** opportunitiesDelighting *********** investment venture with beneficial ********************* the ******** ** stakeholdersEmphasis ** *********** ********* into *** ****************** ******** **** ******** ***** ******** *********** ** *** ************ **** * ******* role in forming * ******* *********** **** We **** **** * set ** objectives ******* vision ********* *** ***** for the organizationStrategy ************** *** this ***** we ****** *** ****** * ******* * plan ** ****** ** ******** *** ****** resources ********* **** as man ***** ********* capital *** infrastructure ********* ********* **************** and ******** **** ***** are designed ** **** ***** We compare *** **** of ******* *** ******** *** ********** ** ****** *** drawbacks *** *** ********* ** *** ******* **** ***** ** ******* in maintaining *** *********** ******** *** *********** ** the ****** ************* ********** *** this ***** the **** ******* **** is ********* *** ********** and ************* ** *** ************** ******** ** ******* * SWOT ******** ** understand *** ********* *** ******** ** **** ********* ************* ******** and ********** ******** for future **** phase ****** focusses ** the ************** ** *** ************ maintaining *** brand image *** ************ *** **** ***************** Strategy **** :The **** includes 5 major steps :Start **** * *********** ******** ***** *** ******* ********* standsDetailed **** for target *************** a communication ******** and ******* **** *** ******* the ******* **************** *** marketing ***** *** objectivesSetting the marketing ********* *** ******** ** ********* objectives ************** *********** *** objective ** *** ******** *** ********* communication ****** *** ******** ****** **** ***** **** occurExplain ** detail ***** ***** *** ******************** reduces *** ********* *** anxiety ** *** *********** specific ** handling ****** resourcesConflicts mainly occur **** there ** no pre-determined ******* *** ***************** ***** *********** ***** ******* * ******** ****** to *** productImproved co-ordination between ******* *********** is the **** *** component for * ********** strategic ************* departments **** ********* ***** ********** ******* & ********** **** ** go ** harmonyCheck for *** root-cause of the ******** rather than an ********* ***************** *** new ******** **** *** *********** *** progressMarket Segmentation :Definition : ****** ************ ** * process ** dividing ***** defining *** large market **** **** our ****** ****** ****** ******** *************** ********* ********* zonal areas *** **** ********* ** ** design *** develop * ********* **** that ******* to *** target ******** expectationsThis helps ** ***** on *** ******** ********** ***** ** **** customers *** **************** produces ******** ***** *** impression ** *** *************** clear cut ************* ** **** ******* *** ************ ***** *** wantsEnhances *** ************* ****** and ********* ******* with ********* customersMarket ********** ***** *** ***** ** divide into ********* ****** of ****** **** ********* ****** *** ********* budget levelsRetaining ********* ********* *** ******* ** ***** ***** ** your ********* * Retaining ********* ********* *** be ******** ** ****** *** ***** ***** ******** ********* * user ****** ** *** *********** the product *** ** **** *** **** *** *** Frequently ***** ********* * **** ************* the **** ****** *** ******* the ********* *** ******* in a *************** retention ** * ***** ********* for ***** ***************** *** ********* ********* in *** ******* ******** ********* is * major ******** ********* for small ********************* the ************ ****** ***** preferences plan as *** ***** ********* ** ********* ** the ********* with new ******** ****** * form of ********* the *********