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QUESTION

Prompt:5 million company, Access Direct, Inc. "We're ready to get to the next level," says Bernstein, "but we're not sure which way to go.

Prompt: David Bernstein needs help financing his six-year-old, $3.5 million company, Access Direct, Inc. "We're ready to get to the next level," says Bernstein, "but we're not sure which way to go." Access Direct cleans and then sells used computer equipment for corporations. It is looking for up to $2 million in order to expand. "Venture capitalists, individual investors, or banks," says Bernstein, who owns the company with four partners, "we've thought about them all."

Questions: 1. What is your impression of Bernstein's perspective on raising capital to "get to the next level"?

2. What advice would you offer Bernstein as to both appropriate and inappropriate sources of financing in his situation?

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