Proposals also fall into two broad categories in terms of their nature: business (or sales) proposals and charity proposals. Smart use of rhetorical appeals (ethos, pathos, logos), appropriate design,

Proposals also fall into two broad categories in terms of their nature: business (or sales) proposals and charity proposals. Smart use of rhetorical appeals (ethos, pathos, logos), appropriate design, and precise language are a must in any good proposal. Businesses and organizations need to write and update their plans as they allocate and/or prioritize resources for various activities to meet their goals.