Provide a 1 page analysis while answering the following question: Memo of intent. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

Provide a 1 page analysis while answering the following question: Memo of intent. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Memo of Intent Through hotel industry research and analysis, I intend to proceed with my research topic on technology driving innovation in the hotel industry. The hotel industry has made significant developments with the fast changing times. From 24-hour service to multi- level complexes fitted with modern accommodation facilities due advanced technological innovation. Modern hotels now cater for a variety of audiences and needs. Technology is part of our lives and this is true for the hotel industry most hotels have functioning websites, user-friendly online booking systems and technology-based management systems. My thesis statement will be analysis of technology as a driver of innovation in the hotel industry explains the notable hotel success.

The focus of my research will rest squarely on technology as a driver of innovation, investigating, technology for customer’s engagement, hospitality systems and customer’s check-ins and checkouts. My three broad headings will be innovation in customer engagement, quality hospitality systems and fast customer check in and check out. My research seeks to investigate contribution of technology in enabling a high level of service in the hotel industry, the new challenges presented in the industry. This undertaking also seeks to address whether technology is efficient and effective when used for real customer engagement, appreciating customers accustomed to online space conducting online transactions for instance advance bookings. According to Ray, soon new central reservations and PMS facilities will be cloud based, improving hospitality systems. Fast check-in and checkouts by customers is an essential function in the hotel industry. Hotel industry also embraces the social media sites as strategic communication points (Mattsson, 2009). Technological innovation reduces the time take for check process. I intend to use the article on technology driving innovation in the hotel industry, innovative hotel check-ins by Charles Gandee, 2010.

Technology is the lifeblood of innovation in the hotel industry making check-ins experience more personalized more technology compliant and seamless (Mattsson, 2009). Advanced technology means high cost for most average hotels. I will be glad to discus with you following any direction you make.

References

Mattsson, J & Orfila-Sintes, F. (2009). Innovation behavior in the hotel industry. Omega, 37(2), 380-394.