Provide a 10 pages analysis while answering the following question: Then We Set His Hair on Fire. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is requi

Provide a 10 pages analysis while answering the following question: Then We Set His Hair on Fire. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Mr. Phillips credited with the "Pepsi generation" and "The choice of a new generation" campaign. Additionally, he was an integral part of the 1984 re-election bid of President Ronald Reagan and has been a critically acclaimed screenwriter credited with the writing of the movie, "The Natural," starring Robert Redford. In order to gain a full appreciation for the accomplishments of Mr. Dusenberry, it is prudent that we examine his underlying philosophy for success (Sampey &amp. McMains, 2002).

Mr. Dusenberry has been credited with some of the most famous and successful advertisement campaigns. Those campaigns include Pepsi Cola campaigns featuring celebrities which included Alfonso Ribiero, Billy Crystal, Don Johnson, Madonna, Michael Jackson, James Woods, and Ray Charles. He has worked with other celebrities such as Michael J. Fox, Jason Alexander, and Jay Leno. He is credited with having pioneered the age of celebrity endorsement which proved to be a very lucrative advertisement tool. The utility of celebrities in Pepsi-Cola commercials has undoubtedly been cited as the fundamental tool utilized by Pepsi-Cola as a means of competing with its very formidable competitor, The Coca Cola Company. His genius has effectively served as a means of establishing branding and consumer identification based on the users of a particular product (Dusenberry, 2005, 181-204).