Provide a 11 pages analysis while answering the following question: Bernard Arnault And His Duality Pioneering Act Of Lvmh. Prepare this assignment according to the guidelines found in the APA Style G

Provide a 11 pages analysis while answering the following question: Bernard Arnault And His Duality Pioneering Act Of Lvmh. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Global firms have the whole world as its market field that they can offer a wide array of products and services - firms keep growing while others downsize or rightsize. One aspect of globalization is that firms can assign departmental functions, such as marketing, finance, operations, human resource management, and accounting to other firms – this is known as outsourcing.

Global firms use many different structural forms in dealing with globalization. They can use the horizontal structure which is made easier with the availability of the internet and Information Technology. It is still possible with the old structure, i.e., the vertical structure where the top echelon of the organization can dictate or take hold of the reins of business even if they are in the other side of the world. Whether we see this as positive or negative, globalization has change the world in terms of commerce and trade and how we see the world in different perspectives.

After the world economic downturn, some of Europe’s giant firms have continued to keep watch the playing arena of businesses in terms of acquisitions and mergers. They have turned their eyes on the emerging markets of China, India and other countries of Asia. This is because these emerging markets survived and made remarkable steps during the financial crisis. And this is one of the reasons why Bernard Arnault, who is believed to be Europe’s wealthiest man, has shifted business focus to Asia, particularly the emerging markets of China and India.