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Provide a 18 pages analysis while answering the following question: E-commerce Individual Assignment. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is r
Provide a 18 pages analysis while answering the following question: E-commerce Individual Assignment. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Although, there has been a failure of various electronic commerce initiatives but e-commerce is still of significant use to the economy of many companies. To understand the importance of the e business in the company, the case study will focus on the Gulf Agency Company that is a global leading provider of shipping and logistics materials. However, the company does not utilize the e- business modules in an efficient and effective manner due to the challenges and threats in the industry. The case will evaluate the areas of weakness of the Gulf Agency Company due to the failure of utilizing the e -business and discuss the various e business modules that it can employ to improve the situation. Meanwhile, the case will articulate its failing of the company based on the e-business can evaluate the areas for growth and development. 2. Internal and external analysis of GAC 2.1 SWOT analysis The SWOT analysis of the GAC will help in highlighting the areas of the business inefficiencies and ineffectiveness in its current business processes due to lack of an efficient and effective e business.