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Provide a 5 pages analysis while answering the following question: Information Management Systems: Making the Airline Industry Competitive. Prepare this assignment according to the guidelines found in
Provide a 5 pages analysis while answering the following question: Information Management Systems: Making the Airline Industry Competitive. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Reliable airline’s information management systems and advanced optimization features are major tools for success in a highly competitive environment (Vanhove 86). Numerous developing and established airlines are discovering the significance of the information management system, which is shown in the current investment in this domain in spite of, or perhaps due to the financial challenges today.
The airline industry regards information as their greatest tool to prevail over competition. The former CEO and Chairman of American Airlines, Robert Crandall, declared in the past that his SABRE information system was a major breakthrough in travel (Khosrow-Pour 267). Although certainly filled with the same self-assurance that drove him to revolutionize the airline industry, the remark is absolutely true: the SABRE system worked as the information management tool that enabled customer loyalty programs, affordable flights, and innovative hub-and-spoke service systems that changed the notion of yield management into improved service and cheaper fares (Khosrow-Pour 267). The development of the information domain of the airline industry has a vital significance to designers of infrastructure systems—customers are now equipped to handle its transportation activities. However, just as the SABRE system has to be primed before the advantages of yield management could be achieved the task for surface transportation experts is to develop prompt, valuable, dependable, and decipherable information systems that the customers can use to inform their travel choices (Vanhove 38).
Airlines are pioneers in the application of information management systems, with the creation of decision support systems and information warehouses for a broad array of applications. The emergence of computer booking systems is regarded, as a setting for the remarkable transformations in airline distribution that have taken place in recent years—a transformation toward online ticketing and booking (Pease & Rowe 55). American Airlines established the SABRE program for booking flights. The program displays flights of American Airlines on the computer when agencies look for available flights. The agencies are afterward more likely to book customers on the flights of American Airline.