Provide a 5 pages analysis while answering the following question: Tourism Service Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

Provide a 5 pages analysis while answering the following question: Tourism Service Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. These organizations are keen to embrace new technology and trends that are relevant in the market (Gordon, 1999). In this case, consumers also dictate the pricing of the goods and services. Schneider (1980) points out customers are given the first priority and dictate almost all strategies implemented in this organizations. Both support and critics have been provided for this marketing strategy. In an argument by Gordon (1999) relationship marketing strategy is e most significant strategy that would ensure an organization has a greater competitive advantage. The author defines competitive advantage as the ability of an organization to be preferable than its competitors in terms of consumer selection (Gordon, 1999). To ensure consumer selection an organization should ensure the competitors are first priority when implementing marketing and production strategies. Christopher, Payne &amp. Ballantyne (1991) point out that this can only achieve with the relationship marketing strategy. The same argument is supported by Gordon (1999) who points that competitive advantage achieved through relationship marketing strategy is effective enough than any other form. The author compares relationship marketing strategy to the profit and sales oriented marketing strategy (Fielding, 2006).